Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Leveraging Online Behavior: Harnessing Emotional Insights from Online Qualitative

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

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C+R Blog

Regional Differences Matter in Market Research

Bob Relihan, Senior Vice President

"Make sure that we get a good regional representation." That has often been the charge from the marketing manager to the insights director.

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C+R Blog

Best Digital Apps for Market Research

Shaili Bhatt, Senior Research Director

Some of you may recall my previous posts: Qwiki for Video Collages and Exploring Popu

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C+R Blog

Online vs. Face-to-Face Qualitative Research

Bob Relihan, Senior Vice President

There is much debate over the superiority of online versus face-to-face qualitative research. Online qualitative is not just the latest thing.

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C+R Blog

The Difference Between Online Communities and Focus Groups

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

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C+R Blog

A New eBook on Social Marketing in an Online Community

Walt Dickie, Executive Vice President

By Walt Dickie, Executive Vice President

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C+R Blog

Reaching Hispanics in a Digital Age

Jorge Martinez, Vice President

By Jorge Martinez, Director, LatinoEyes

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C+R Blog

The Death of Hugo Chavez and Its Effect on the Venezualan Population in the US

Jorge Martinez, Vice President

By Jorge Martinez, Director, LatinoEyes

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