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Alexa, promote my brand: How companies are using smart speakers to engage with their customers

Alexa, promote my brand: How companies are using smart speakers to engage with their customers

Alex Palermo, Vice President

Alexa, what’s the weather today? Alexa, what time is the game on? Alexa, how long do you broil salmon?

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The Evolution of Qualitative Research: From On-line to On-everywhere

The Evolution of Qualitative Research: From On-line to On-everywhere

Kayla Myhre, Online Qualitative Analyst

When market research started back in the 1920s, quantitative research was the name of the game.

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C+R Looks Forward to the Future While Sharing the Past in Their Corporate Social Responsibility Mission

C+R Looks Forward to the Future While Sharing the Past in Their Corporate Social Responsibility Mission

Angela Roberts, Vice President

“What do we do about these large plants; they’re still alive. We can’t just toss them. These TVs? These standing desks? What about all of this furniture? It seems wasteful to just throw it all away. Someone has to want it, but who?”

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Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Terrie Wendricks, Vice President

The category segment is the primary platform from which CPG brand owners interact with retailers, and Category Management provides the language, process framework, and metrics for communicating all

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Benefits of a Collaborative Culture

Benefits of a Collaborative Culture

Erika Hammer, Vice President

At C+R, we consider ourselves a bunch of smart people who have a passion for market research.

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2019 Package Theft Statistics Report

2019 Package Theft Statistics Report

2019 Package Theft Statistics Report

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Highlights of My Market Research Internship in Chicago

Highlights of My Market Research Internship in Chicago

Rachel Golberg

As I wrap up my internship at C+R Research, I’ve started to think back on all I’ve learned and experienced throughout these past five months.

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Halloween History and 10 Fun Facts

Halloween History and 10 Fun Facts

Derek Bertelsen, Senior Project Manager

The holiday we know as Halloween started as a pre-Christian Celtic festival called Samhain (a Gaelic word pronounced “sow-win”), annually held around the first of November to celebrate last day of

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