nuts and bolts

eBook: The Nuts and Bolts of Product Testing

April, 2019

This eBook provides a comprehensive overview of our approach and best practices for product testing.

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Activation Workshops

Activation Workshops: Moving Research Off the Page Into the Real World eBook

Kat Figatner, Senior Vice President March, 2019

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our

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social listening ebook cover cr research

Social Listening as a Compliment To Traditional Qualitative and Quantitative Methodologies eBook

Alex Palermo, Vice President January, 2019

Along with quantitative and qualitative methodologies this eBook also sheds light on a hybrid of quant and qual read from social listening. The agility of social listening allows us to capture large volumes of qualitative data and quantify them through the power of text analytics. It is quick, inexpensive, and effective which makes it a great supplement to traditional methods.

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eCommerce Shopper Essentials eBook

e-Commerce Shopper Essentials eBook

December, 2018

Like you, C+R Research has been monitoring the developments in the online and brick-and-mortar grocery space.

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moms shopping cart ebook cover

Landing In Moms Shopping Cart eBook

Mary McIlrath, Senior Vice President
Terrie Wendricks, Vice President December, 2018

At C+R Research, we're often surprised and delighted by the roles kids and moms play when it comes to food purchases for their families. In this eBook we explore

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Agile Market Research eBook

A Guide to Agile Market Research eBook

Erin Barber, Senior Vice President December, 2018

Agile research is here to stay.

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Focus Groups Aren't Dead eBook Cover

Focus Groups Aren't Dead eBook

Kat Figatner, Senior Vice President December, 2018

Focus Groups Aren't Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology.

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The New Independents eBook cover

The New Independents eBook

Dave Mastrofski, Vice President December, 2018

What do you think of when you hear the word "singles?" There seems to be a marketing blind spot—that is—the rise of the single adult majority.

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