E-Books

The Evolution of Shopper Research in a COVID World

Terrie Wendricks, Vice President
Erin Barber, Senior Vice President May, 2021

Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:

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The In-Person Qualitative Research Evolution: Powered by COVID-19

Erin Barber, Senior Vice President
Kat Figatner, Senior Vice President March, 2021

Over the past year, the pandemic changed many things, especially the way qualitative research is conducted.

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A YouthBeat Spotlight: Starring Hispanic Teens

Mary McIlrath, Senior Vice President
Jorge Martinez, Vice President September, 2020

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

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A Primer to Understanding Segmentation Research

Robbin Jaklin, President
Paul Metz, Executive Vice President
Kat Figatner, Senior Vice President September, 2020

Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies.

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14 Common Issues That Plague Brand Health Trackers

Lisa Bloxson, Vice President August, 2020

Whether you’re embarking on your very first wave of brand health tracking or looking to refine an existing program, we’re giving you a peek into our best-in-class strategies for optimizing your tra

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CultureBeat PULSE: July 2020 | Issue 5

Jorge Martinez, Vice President July, 2020

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers.

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Agile Research: The Best of Both Worlds Speed + Quality

July, 2020

In today’s marketplace, growing your business and staying competitive means having the ability to quickly respond to shifting demands and market trends.

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