B2B Market Research

Meeting the Unique Challenges of B2B Market Research

Alex Palermo, Vice President October, 2019

Learn how qual and quant research approaches can work within a B2B context.

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YouthBeat Black Teen Research

A YouthBeat® Spotlight Starring Black Teens

Mary McIlrath, Senior Vice President September, 2019

We’re proud to release our newest eBook at YouthBeat®, partnering with our

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Brand Illuminator Solutions

Illuminator® Solutions to Amplify Shopper Insights

Terrie Wendricks, Vice President August, 2019

Solutions to Amplify Shopper Insights: ILLUMINATOR

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Youth Research Preschool Parenting

The Modern Preschool Parenting Landscape

Mary McIlrath, Senior Vice President August, 2019

Did you know that at YouthBeat®, we also publish YouthBeat® Jr., focusing on the rhythms of the lives of 2- to 5-year-olds,

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CB Pulse_June2019

CultureBeat PULSE: June 2019 | Issue 3

Jorge Martinez, Vice President
Anna Rossi, Senior Analyst
Shaili Bhatt, Senior Director June, 2019

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers.

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nuts and bolts

The Nuts and Bolts of Product Testing

April, 2019

This eBook provides a comprehensive overview of our approach and best practices for product testing.

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Activation Workshops

Activation Workshops: Moving Research Off the Page Into the Real World eBook

Kat Figatner, Senior Vice President March, 2019

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our

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social listening ebook cover cr research

Social Listening as a Compliment To Traditional Qualitative and Quantitative Methodologies eBook

Alex Palermo, Vice President January, 2019

Along with quantitative and qualitative methodologies this eBook also sheds light on a hybrid of quant and qual read from social listening. The agility of social listening allows us to capture large volumes of qualitative data and quantify them through the power of text analytics. It is quick, inexpensive, and effective which makes it a great supplement to traditional methods.

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