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Multicultural Voice in Your Insights and Marketing Programs

The Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy Programs

September, 2021

C+R Research has long recognized that considering the unique needs of multicultural consumers leads to more successful marketing campaigns and brands.

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multicultural research pulse

CultureBeat PULSE: Sept 2021 | Issue 6

September, 2021

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers.

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Communities and Panels

The Diverse World of Communities and Panels

Erin Barber, Senior Vice President
Emily Prozeller, Vice President
Patricia Fernandez, Vice President
July, 2021

Developing Unique & Tailored Options To Meet Specific Insight Needs
 

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shopper insights ebook

The Evolution of Shopper Research in a COVID World

Terrie Wendricks, Vice President
Erin Barber, Senior Vice President
May, 2021

Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:

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In-Person Qualitative Research

The In-Person Qualitative Research Evolution: Powered by COVID-19

Erin Barber, Senior Vice President
Kat Figatner, Senior Vice President
March, 2021

Over the past year, the pandemic changed many things, especially the way qualitative research is conducted.

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Hispanic Teens research

A YouthBeat Spotlight: Starring Hispanic Teens

Mary McIlrath, Senior Vice President
Jorge Martinez, Vice President
September, 2020

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

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Segmentation Research

A Primer to Understanding Segmentation Research

Robbin Jaklin, President
Paul Metz, Executive Vice President
Kat Figatner, Senior Vice President
September, 2020

Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies.

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14 Common Issues That Plague Brand Health Trackers

14 Common Issues That Plague Brand Health Trackers

Lisa Bloxson, Vice President August, 2020

Whether you’re embarking on your very first wave of brand health tracking or looking to refine an existing program, we’re giving you a peek into our best-in-class strategies for optimizing your tra

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