Industry Expertise

Market Research for Healthcare
organizations + Non-profits

Your Research Partner

Insight-Driven Strategy for Mission-Focused Care

At C+R Research, we understand that healthcare organizations and non-profits are driven by purpose—expanding access, improving lives, and delivering care that meets people where they are. Whether you’re a community health system, advocacy group, association, or non-profit healthcare organization, your mission is complex—and your audiences are diverse. That’s where we come in.

We bring decades of consumer research expertise to the heart of healthcare—bridging gaps between strategy and lived experience. Our culturally attuned approaches help healthcare organizations put people first, improve provider engagement, and elevate impact in communities that are often underserved.

Who We Work With

We partner with a broad range of organizations, including:

  • Community-based health organizations and hospital networks
  • National and regional healthcare providers
  • Health advocacy and educational organizations
  • Associations and coalitions (e.g., AMA and other mission-driven entities)
  • Federally Qualified Health Centers (FQHCs) and safety-net providers

Whether supporting a system-wide initiative or evaluating the effectiveness of outreach to multicultural audiences, our team brings flexibility and insight to meet you where you are—and move your mission forward.

challenges we address

  • How well is our facility meeting the needs of patients? Where are patients satisfied, and where are improvements needed?
  • What are the culturally nuanced barriers and challenges for minority patient audiences, and what are the best ways to meet their needs?
  • How can we better equip our referring providers to have meaningful and effective conversations with multicultural patients?
  • What is the patient’s journey through the disease state, and how can my organization help shorten the timeframe from initial symptoms to official diagnosis?

Healthcare organizations +
Non-profits

solutions

How We Help

We understand that healthcare challenges often arise from real-world complexities—like communication barriers, cultural differences, and unmet patient needs. Through our industry experience and years of research, we can help you:

  • Translate the patient experience into clear direction for programs, policies, and outreach
  • Develop programs and messaging that resonate across cultures
  • Support equity and inclusion goals with nuanced, community-aware research
  • Collaborate with stakeholders to co-create solutions that fit real-world contexts

Why C+R Research?

While some partners focus solely on clinical data or operational metrics, C+R brings the voice of the patient—and the provider—into focus to bridge the gap. We’re known for capturing what truly matters to people and translating that into research that drives strategy.

Our work is collaborative, creative, and actionable. We don’t just uncover insights; we help you act on them—building better care experiences and stronger connections.

Proven Experience

featured Healthcare organizations + Non-profits case studies

Enhancing Patient Engagement Through UX Optimization

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Optimizing Digital Member Portals: A Competitive UX…

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Increasing Clinical Trial Engagement Among Black and…

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Unrivaled Data Quality

When you partner with C+R, you get a creatively and expertly designed custom study managed by a team of researchers that will never lose sight of your objectives and goals. We take data quality very seriously; with our best-in-class Sentinel procedures and processes, we ensure all our research uses the highest quality data.

Industry Expertise

Custom market research solutions

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!