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Category Leader Optimizes Product to Reduce Costs
overview A non-prescription pain relief brand wanted to explore potential product changes they could successfully make to save costs while still maintaining their status as a category leader. They proposed multiple features with various levels of change, seeking to discern the performance of each and their optimal combinations. C+R Research built a discrete choice exercise…
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Optimizing SKUs and Pricing for a Nasal Spray Portfolio
overview A manufacturer wanted to explore pricing options for a new line of nasal spray products. The insights team contacted C+R looking to identify the optimal price for various pack options to ensure competitive appeal and to deliver the desired profit while reinforcing the value of the brand. C+R designed price elasticity research to inform…
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Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
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Understanding a New Market to Grow Market Share
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
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