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Understanding a New Market to Grow Market Share
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
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eComm Path to Purchase Research: Case Study for a Pet Food Manufacturer
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
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Challenging Market Leader in the Food Storage Category Identifying Opportunities in Food Storage
overview A CPG brand was eager to better understand plastic food storage bag usage in hopes of challenging the market leader at the shelf and in the home. The brand was particularly interested in learning about increased usage associated with the coronavirus pandemic and whether pandemic behaviors were likely to extend beyond the life of…
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Shopper Insights Lead the Way to Keep Momentum Going for Pet Retailer
overview Retailers across all industries saw significant shifts in traffic and purchases during the pandemic. This was certainly true in the pet industry. As pet ownership increased, pet product manufacturers often benefited from increased sales, as did many retailers of pet products. Gains in new customers and increased purchases are exciting for any brand, but…
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A Brand Health Study Reveals Differing Response Styles Between US and Canada
overview A global specialty dog and cat food manufacturer had experienced steady growth over a number of years but didn’t know exactly why – they hadn’t invested in tracking perceptions and attitudes of customers and prospects. Figuring it was time to establish some benchmark metrics, they called in C+R. After some initial survey research showed…
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Increasing Share By Understanding the Omni-channel Path-to-Purchase
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
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Identifying Brand Drivers Using Hybrid Qualitative Research Methods
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
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Illuminator Shopper Panel Guides Category Strategies
overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
