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Agile Research System for Apparel, Ecommerce, and Retail: A Scalable Qualitative Program Across Two Divisions
overview Continuous Insights Program for Home and Apparel & Accessories C+R Research partnered with a leading omnichannel retailer to design and implement an agile, end‑to‑end qualitative insights system spanning their Home and Apparel & Accessories divisions. Over six months, the program transitioned from one‑off projects to a repeatable operating model that delivered continuous learning, rapid…
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Driving Digital Success with Strategic UX Research
Driving Digital Success with Strategic UX Research this event has ended. please complete the form to view the recording. In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with a leading…
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UX Research
Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
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Redefining Home Textile Strategy Through Segmentation and Behavioral Insights
overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….
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eComm Path to Purchase Research: Case Study for a Pet Food Manufacturer
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
