overview Bringing Clarity to a Resurging Category A leading global dairy company was watching a familiar product experience something of a renaissance. Cottage cheese, long considered a legacy staple, was attracting new consumers and generating renewed category excitement. The cooperative recognized this as a pivotal moment: get ahead of the momentum with a deep, structured…
overview Elevating the Reservation Experience: Helping a Legacy Platform Reconnect with High-End Restaurant Operators A top online reservation platform had built its reputation over decades as the go-to booking solution for restaurants across the country. But as the competitive landscape shifted, newer platforms began capturing the attention and loyalty of high-end operators. Faced with a…
Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest the time or money in new research. This is the promise and possibility of AI personas. Whether…
The way shoppers pay says more than you think. Shopper behaviors are shifting faster than ever, driven by technology, convenience, and changing expectations across the path to purchase. ShopperPulse™, C+R’s shopper insights division, dives into these changes in their newest research, The ShopperPulse Perspective: Insights on the Payment Evolution. This timely research, powered by Prodege…
overview Flavored Alcohol Market Research That Drives Action A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
overview Cross-Specialty Nutrition Insights for Clinical Impact A national non-profit organization sought research using a national mixed-methods program to examine how different healthcare professionals think about specific foods—and how their clinical focus, training, and workflow shape day-to-day patient guidance across heart health, weight management, and type 2 diabetes care. The work highlighted meaningful divergences between…
overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
