overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
overview As any parent knows, children can be finicky about food, and many kids struggle with change. When you find a food item or treat your child loves, it becomes a grocery list staple. A food and beverage manufacturer found themselves in a pickle when COVID supply chain issues meant a beloved treat included in…
overview After innovations in the market impacted their growth and market share, a major food manufacturer needed answers to strategic questions: How do we stay on top and grow the category as a leading brand in the marketplace? What customer segments haven’t we tapped? How do we revitalize our brand? Partnering with C+R, we applied…
