Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance
overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…
From UX to HX Human Experiences for Testing and Refining New Hair Care Products
overview A technology-driven brand known for innovation teamed up with C+R to develop ground-breaking hair tools for a well-saturated, multi-billion-dollar beauty industry. Of the brand’s two products, the first was already available in the market and needed refinement; the second was a highly confidential working prototype. To help refine both products, the brand called on…
Turning Around the Decline in Hair Care Appliance Purchasing at Mass Retailers
overview A leading hair appliance manufacturer was observing a decline in purchases from mass retailers and wanted to understand what was driving the trend (so that they could plot a course to reverse it). Together, C+R and the client agreed that a large-scale survey profiling the new hair care appliance consumer, including their purchase triggers,…
