B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…
Where Neuroscience Meets the Shopping Aisle Reveal What Truly Moves Shoppers—In Real Time Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights…
What Shoppers See, Think and Feel Without Saying a Word Thursday, July 24 | 12 PM CT When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap….
overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…
overview A technology-driven brand known for innovation teamed up with C+R to develop ground-breaking hair tools for a well-saturated, multi-billion-dollar beauty industry. Of the brand’s two products, the first was already available in the market and needed refinement; the second was a highly confidential working prototype. To help refine both products, the brand called on…
overview A leading hair appliance manufacturer was observing a decline in purchases from mass retailers and wanted to understand what was driving the trend (so that they could plot a course to reverse it). Together, C+R and the client agreed that a large-scale survey profiling the new hair care appliance consumer, including their purchase triggers,…
