overview How do you measure the overall impact of marketing campaigns on brand awareness and appeal? How do you know if your brand’s marketing campaigns are changing the conversation on the ground? These are the questions that a major retail brand was asking as they prepared to embark on two rounds of seasonal marketing campaigns. They…
overview An intimate apparel brand approached C+R to conduct a wear test for one of its top-selling bras in the U.S. Why did they need a wear test? Well, the brand had just modernized its production line for the first time in more than five decades! Worried that the new machinery might change loyal consumers’…
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
overview The pandemic affected all industries, including market research. For example, how do you safely conduct qualitative shop-alongs (where a moderator joins a consumer participant in-store to see first-hand how they shop) during a pandemic? Our client, a consumer durables manufacturer, had a special in-store display in select stores of a national home improvement chain….
overview A top greeting card company, who both manufactures and distributes greeting cards, party supplies, gifts, and gift wrap, realized their focus had been a bit stagnant on a key portion of their business – gift wrap (wrapping paper, gift bags, bows/ribbons and other accessories). The team realized they needed fresh learning in order to…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
