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What Is LiveHive?

LiveHive is C+R’s proprietary approach that efficiently captures both quantitative data and rich qualitative insights in a single approach. It is ideal for testing stimuli such as early-stage creative, packaging, concepts – anything that you want consumers to react to. 

How Does LiveHive Work?

Great question. Here’s what the process entails:

  • Quantitative and qualitative engagements are conducted back-to-back in a 1.5 to 2-hour session.
  • C+R administers a national survey online to qualified, pre-recruited consumers. They complete the survey at a designated time so C+R and clients can observe the results coming in at the same time. 
  • Sample sizes for each session are customized to your needs, but we usually have about n=100 per session. We recommend that the survey is no longer than 20 minutes.
  • Immediately after the quantitative phase, we (you + us) sift through the raw data and review initial findings. Together, we select six respondents based on their responses to participate in a webcam focus group – usually about one hour. Without fail, these conversations illuminate the quantitative data and explain the “whys” behind the “what.”
  • After the focus groups, we conduct a full team debrief session to align around everything that we learned during the entire LiveHive session.

What Are the Benefits of LiveHive?

Well, that’s easy. The benefits are clear:

  • Qualitative and Quantitative Data Together – quantitative reliability meets qualitative depth.
  • Real-Time – survey and focus group data gathered consecutively and viewed in real-time. 
  • Respondent Spotlighting – hand-selected respondents get you the depth you need. 
  • Geographic Precision – any geography, any market.
  • Team Building – virtual backroom interactions and live results naturally facilitate collaboration.
  • Quick, actionable insights – client teams know the direction to take at the end of the session. 
     
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