Paul Metz, Executive Vice President, leads one of C+R’s quantitative client service teams and oversees C+R’s corporate marketing efforts. With 25 years of experience, Paul brings his clients a wealth of knowledge about research design and quantitative analysis and has extensive experience with market segmentation, brand positioning, advertising assessment, and new product development. His experience includes consulting with a wide variety of nationally recognized businesses and brands in grocery products, entertainment, retail, publishing and youth products. Prior to joining C+R Research, Paul worked in marketing research at The Quaker Oats Company, which included more than a year in Quaker’s R&D center working on a fast-prototyping new product development team. Paul began his career at M/A/R/C, a custom marketing research agency.
Paul holds a BA in Psychology from Northwestern University and an M.S. in Marketing from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. Paul also serves on an External Advisory Board at the University of Wisconsin’s Graduate School of Business.
What's your favorite thing about Market Research? What do you enjoy about Market Research?
I never do the same thing week after week, project after project. Each project presents a new “riddle” to solve. It's a great career for the insatiably curious. And the research tools keep evolving and changing, so it’s not a career that I get bored with.
What's the best part about working at C+R?
The culture is such that I can just do my work and not be bothered or hampered by too much corporate policy, convention or conformity. The company respects hard work, teamwork, and having a good time while doing great work.
What is your favorite word?
What do you enjoy doing when you're not working?
What do you mean, “not working”? I guess I’d be sleeping, eating, commuting back and forth to work and on vacation, or planning my next vacation. That’s pretty much what I’m doing when I’m not working! Oh – and raising my kids.
What advice do you have for others wanting to get into market research?
Spend some time thinking about what you're really intrigued by. If you are fascinated with understanding people – their emotions and their decisions – consider heading into the qualitative side of research. If you are fascinated and adept with numbers and like to organize, quantify and discern patterns, study data analytics. It's the future and its where all the money is flowing.