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Getting Messaging Right among the LGBTQ+ Audience
overview As movements and campaigns like Black Lives Matter, Stop Asian Hate, and LGBTQ+ Rights gain traction, more consumers are focused on supporting brands that demonstrate a commitment to equity and acceptance. To meet this demand (and also to be good citizens), brands have been busy researching the best, most authentic ways to support these…
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Choosing the Best Messaging Strategy
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
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Ad Testing: Rapid Response Agile Method for a Major Financial Services Company
overview In 2012 (before “agile” was a buzzword in the consumer research space), a consumer insights department for a major financial services company asked C+R to develop a quick and efficient customized ad testing tool. Working closely with the client to understand the brand and communication objectives, we created a questionnaire and designed a reliable…
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What’s on Consumers’ Minds Now? Get All the Buzz with LiveHive
This event has ended. Please complete the form to view the recording About This Webinar C+R’s New Agile, Hybrid Method Provides Real-time Insights The fluidity of our world today makes it critical for brands like yours to keep a pulse on consumers’ attitudes and behaviors. Fill out the form on the right and hear the buzz…
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