Getting Messaging Right among the LGBTQ+ Audience
overview As movements and campaigns like Black Lives Matter, Stop Asian Hate, and LGBTQ+ Rights gain traction, more consumers are focused on supporting brands that demonstrate a commitment to equity and acceptance. To meet this demand (and also to be good citizens), brands have been busy researching the best, most authentic ways to support these…
Choosing the Best Messaging Strategy
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
Ad Testing: Rapid Response Agile Method for a Major Financial Services Company
overview In 2012 (before “agile” was a buzzword in the consumer research space), a consumer insights department for a major financial services company asked C+R to develop a quick and efficient customized ad testing tool. Working closely with the client to understand the brand and communication objectives, we created a questionnaire and designed a reliable…
What’s on Consumers’ Minds Now? Get All the Buzz with LiveHive
This event has ended. Please complete the form to view the recording About This Webinar C+R’s New Agile, Hybrid Method Provides Real-time Insights The fluidity of our world today makes it critical for brands like yours to keep a pulse on consumers’ attitudes and behaviors. Fill out the form on the right and hear the buzz…
