Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…

Understanding Chronic Pain Shoppers to Drive Retail Strategy

Understanding Chronic Pain Shoppers to Drive Retail Strategy

overview Building Retail Relevance in a Complex Pain Management Landscape A pharmaceutical company serving as the category advisor for analgesics (pain-relieving medications) partnered with a large retail client to elevate their positioning in the pain relief space. While the client had strength in traditional over-the-counter products, chronic pain shoppers were increasingly looking elsewhere—particularly to a…

Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog

Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog

overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…

Identifying Beverage Shoppers’ Pain Points and Delighters

Identifying Beverage Shoppers’ Pain Points and Delighters

overview To successfully meet business objectives, it’s imperative that brands have a thorough understanding of their customers, including differences among segments. Brands must understand what consumers want, how they use products, and how they shop. Additionally, they must be able to anticipate pain points that potentially drive shoppers away throughout the shopping journey and develop…

Mapping the Shopper Journey to Optimize Merchandising Strategies

Mapping the Shopper Journey to Optimize Merchandising Strategies

overview Looking to innovate, a major food manufacturer needed to identify unmet needs and associated opportunities in the frozen snacks and appetizers category. They looked to C+R for help. OUR APPROACH A Mixed Methods Approach C+R used a combination of online qualitative and quantitative methods to explore the client’s research questions and pinpoint key findings….

Ethnography and Activation Research: The Pivot To Online During COVID-19

Ethnography and Activation Research: The Pivot To Online During COVID-19

overview Our client, a maker of flavored alcoholic beverages, was eager to get to know one of their key consumer segments so that they could better address their needs and win more of their business. Initially, the client was interested in using traditional ethnographic research methods and an in-person workshop to glean insights and generate…

Driving Greater Satisfaction Among NFL Season Ticket Holders

Driving Greater Satisfaction Among NFL Season Ticket Holders

overview An NFL franchise approached C+R with a unique research proposition. The franchise had enjoyed success on the field, as well as in the stands, and continued to have a close relationship with the local community. However, quantitative data had suggested a recent drop in satisfaction with several critical game-day components. Team management was interested…