Behavioral Science: Unveiling the Unconscious Drivers Behind Consumer Decisions

Behavioral Science: Unveiling the Unconscious Drivers Behind Consumer Decisions

Unveiling the Unconscious Drivers Behind Consumer Decisions Illuminate the Unspoken Why Understanding what consumers say is important—but it’s only part of the story. Their decisions are complex and rarely follow a linear path. They are not driven by logic alone, but also by emotions, habits, and mental shortcuts, often referred to as System 1 thinking….

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulseâ„¢ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…

From Taste to Emotion: How Multi-Modal Research with Neurological Insights Paved the Way to Success

From Taste to Emotion: How Multi-Modal Research with Neurological Insights Paved the Way to Success

overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…

Creating a Communications Campaign that will Resonate with Multicultural Audiences

Creating a Communications Campaign that will Resonate with Multicultural Audiences

overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…