B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
Where Neuroscience Meets the Shopping Aisle Reveal What Truly Moves Shoppers—In Real Time Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights…
What Shoppers See, Think and Feel Without Saying a Word Thursday, July 24 | 12 PM CT When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap….
Neurological Immersion
overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…
