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Leveraging Longitudinal Tracking for Shopper Journey
overview A client with a large number of product categories was challenged with finding a partner with high-quality research standards to establish and maintain their longitudinal shopper insights tracker that would help them better understand these products’ purchase journey. Seeking deep experience in both shopper insights and tracking, the client came to C+R to design…
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Defining a Clear and Compelling Market Position for an Innovative Cardiac Ablation System
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
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Smarter Segmentation: Innovative Tools + Collaborative Strategies
this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…
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Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company
overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…
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UX Prototype Testing of an eCommerce Website Redesign
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping user experience (UX) before conducting a website prototype test via live, remote…
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Cognitive + Emotional Responses = Holistic Insights
C+R Partners with The Rational Heart to Measure Emotional Responses for Deeper Insights C+R is committed to exploring cutting-edge methods that empower our clients to gain a profound understanding of consumer motivations and mindsets. Our primary goal is to move past surface-level expressions and statements to evaluate the deep emotional responses of consumers. By revealing…
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Driving Growth in the Sparkling Beverage Market: Insights from A&U and Emotional Analytics
overview Our client, a leading beverage brand, wanted to develop a comprehensive strategy for the refreshment beverage category. Specifically, previous research had shown that consumers turn to sparkling beverages when seeking a healthier option, with a goal of cutting down sugar. But health benefits seem to fade over time and without fulfilling other needs, consumers…
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Enhancing Restaurant Loyalty Program Tracking with Emotional Insights
overview Our client, a well-known restaurant, has been conducting an annual tracking study to assess their loyalty program. This research is conducted among both current program members as well as non-members to understand its strengths and weaknesses with particular emphasis on its features. The results are put into the context of competitive loyalty programs. However, after…
