overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
overview Our client, a leading fast-food restaurant, wanted to improve the ordering experience at its restaurants while introducing/highlighting several new innovative menu items. To obtain the consumer perspective, research was needed to gain an in-depth understanding of menu creative executions, ability for consumers to identify new menu items, and to determine the overall best menu…
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
overview As one of the leading transportation companies in the U.S., our client wanted to build on the accommodations offered to passengers with disabilities. To achieve this goal, our client assessed potential innovations to better serve the needs of this audience. To best inform these decisions, this transportation company chose to partner with C+R Research…
overview Our client, a leading retailer that serves the needs of rural shoppers, operates stores with a wide variety of departments. Given the diverse number of departments, there was a desire to learn more about how key departments should be organized based on shoppers’ main purchase decision criteria. Their goal was to use the results…
overview Our client, a state lottery corporation, sought to enhance their in-store shopper marketing strategies for future initiatives targeting prominent retail outlets, including convenience stores, gas stations, grocery stores, and liquor stores. Given their long-term partnership with C+R, they came to us to design a study to meet their objectives. With that in mind, C+R…
overview C+R assisted a nonprofit organization in researching the savings attitudes and behaviors of teens over an eight-month period. The teens had recently completed a program sponsored by the nonprofit, and the organization was interested in understanding what effects the program had on teens’ willingness to save some of the money earned via summer jobs….
overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…
overview Expansion to new markets is a way for brands to help increase their sales. While some products can be utilized in different markets, not all cultures are alike. There are major differences in how consumers in different cultures approach tasks, especially regarding food preparation and cooking. So, how can a brand looking to expand…
