



ShopperPulse
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey

Applying Behavioral Science to Help Understand Shopper Decision-Making
overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…

shopperpulse
Where Neuroscience Meets the Shopping Aisle Reveal What Truly Moves Shoppers—In Real Time Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights…

What Shoppers See, Think and Feel Without Saying a Word
What Shoppers See, Think and Feel Without Saying a Word Thursday, July 24 | 12 PM CT When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap….


Leveraging Longitudinal Tracking for Shopper Journey
overview A client with a large number of product categories was challenged with finding a partner with high-quality research standards to establish and maintain their longitudinal shopper insights tracker that would help them better understand these products’ purchase journey. Seeking deep experience in both shopper insights and tracking, the client came to C+R to design…