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Designing Smarter Segmentations: Choosing the Right Approach for Your BusinessÂ
Turn your research investment into measurable business impact with Activation Workshops—facilitated working sessions that bridge the gap between insight and execution.
In this Emerge Smarter webinar, C+R’s Kat Figatner reveals how these collaborative sessions help cross-functional teams align on findings, prioritize opportunities, and build shared ownership of next steps.
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How a Global Dairy Cooperative Turned Cottage Cheese’s Comeback into a Strategic AdvantageÂ
overview Bringing Clarity to a Resurging Category A leading global dairy company was watching a familiar product experience something of a renaissance. Cottage cheese, long considered a legacy staple, was attracting new consumers and generating renewed category excitement. The cooperative recognized this as a pivotal moment: get ahead of the momentum with a deep, structured…
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From Insight to Action: Activating Research That Drives Decisions
Market Research, Qualitative Research, Quantitative Research
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Optimizing Advertising Creative Strategy Quickly for a Leading Outdoor Decking Brand
overview Comparing Two Creative Directions with Agile Ad Testing Powered by SnapIQ A leading manufacturer of composite decking products partnered with C+R Research to evaluate two distinct advertising creative directions. The current campaign focused on product differentiation and clear, tangible benefits, while the new campaign sought to foster a deeper emotional connection, positioning the brand…
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Quickly Selecting the Winning Product Claim for a Serum LaunchÂ
overview Agile Claims Testing Powered by SnapIQ to Guide a Time‑Sensitive Product Launch A prestige skincare brand preparing to launch a new serum needed to identify which product claim would most effectively motivate purchase intent. With several strong claim directions on the table, each emphasizing different aspects of product benefits, the team needed fast, data‑driven…
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The Payment Evolution: Practical Implications for Brands and RetailersÂ
The Payment Evolution: Practical Implications for Brands and Retailers this event has ended. please complete the form to view the recording. Payment habits tend to be sticky. Yet evolving payment preferences, shaped by economic pressure, technology, and changing shopper expectations are accelerating meaningful change. Often the final touchpoint in the purchase journey, payment can reinforce…
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Flavored Alcohol Consumer Insights: Portfolio Growth Strategy for U.S. and Canada
overview Flavored Alcohol Market Research That Drives Action​ A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
