Cognitive + Emotional Responses = Holistic Insights

C+R Partners with The Rational Heart to Measure Emotional Responses for Deeper Insights C+R is committed to exploring cutting-edge methods that empower our clients to gain a profound understanding of consumer motivations and mindsets. Our primary goal is to move past surface-level expressions and statements to evaluate the deep emotional responses of consumers. By revealing…

Driving Growth in the Sparkling Beverage Market: Insights from A&U and Emotional Analytics

Driving Growth in the Sparkling Beverage Market: Insights from A&U and Emotional Analytics

overview Our client, a leading beverage brand, wanted to develop a comprehensive strategy for the refreshment beverage category. Specifically, previous research had shown that consumers turn to sparkling beverages when seeking a healthier option, with a goal of cutting down sugar. But health benefits seem to fade over time and without fulfilling other needs, consumers…

Enhancing Restaurant Loyalty Program Tracking with Emotional Insights

Enhancing Restaurant Loyalty Program Tracking with Emotional Insights

overview Our client, a well-known restaurant, has been conducting an annual tracking study to assess their loyalty program. This research is conducted among both current program members as well as non-members to understand its strengths and weaknesses with particular emphasis on its features. The results are put into the context of competitive loyalty programs. However, after…

Unveiling the Needs and Emotions of Prospective Online University Students

Unveiling the Needs and Emotions of Prospective Online University Students

overview The world of higher education has continually evolved to meet the changing needs of people. In particular, the continuous advancement in technology, coupled with increasing acceptance and demand for flexible education, has driven the growth and development of online universities over the past few decades. Our client, an online university, provides a flexible, accessible…

Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog

Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog

overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…

Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….

Determining the Best Menu Option Based on Unconscious Behaviors

Determining the Best Menu Option Based on Unconscious Behaviors

overview Our client, a leading fast-food restaurant, wanted to improve the ordering experience at its restaurants while introducing/highlighting several new innovative menu items. To obtain the consumer perspective, research was needed to gain an in-depth understanding of menu creative executions, ability for consumers to identify new menu items, and to determine the overall best menu…