overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…
overview A major US spirits brand had US-based survey data and sought to conduct similar research in seven additional countries throughout Europe and Asia. They wanted to adapt the quantitative survey used in the US phase to deliver the same extensive metrics and reporting formats their team was familiar with. OUR APPROACH Customizing Categories by…
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
overview Based on our category and shopper expertise, as well as a long history of partnership, a beverage client came to C+R with a research request related to one of their key retail partners. Research had been conducted a few years prior, but the client wanted to update the findings and take the research to the…
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
overview A multi-national home care goods company came to C+R seeking a deeper understanding of the role their air care product played in the marketplace and consumers’ homes and lives. The company wanted to know which product features were most important to consumers and how the product was used and perceived; they hoped this research…
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
overview A major office supply company was preparing to embark on a packaging innovation initiative to modernize the look of their products in stores. Due to a sudden rise in private label options and competing national brands entering the category, they wanted to develop new packaging that stood out on shelf and clearly communicated unique…
