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Jen Williams
meet jen Jen joined C+R in August 2022 as a Quantitative Research Director on the Communities & Panels team and was promoted to Senior Director in 2024. She brings to the organization 10+ years as a full-service, quantitative research professional with experience in a variety of CPG and Retail categories. Most recently, Jen was a…
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Kayla Myhre
meet Kayla Kayla joined C+R as an Associate on the Online Qualitative team in 2019. After 5 years of working in Online Qualitative research, Kayla transitioned to the Shopper Insights team where she is now involved in both qualitative and quantitative projects that contain shopper elements. Since joining C+R, Kayla has developed experience with various…
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Cynthia Nuñez Schaffer
meet Cynthia Cynthia joined C+R Research in 2013 and currently serves as an Associate Director, as well as a member of the CultureBeat team. With a strong focus on quantitative research, Cynthia specializes in the Hispanic/Latino market. As a fully bicultural and bilingual researcher of Mexican descent, she brings a deep cultural understanding and unique…
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Category Shopper Insights Drive Retailer Conversion
overview Based on our category and shopper expertise, as well as a long history of partnership, a beverage client came to C+R with a research request related to one of their key retail partners. Research had been conducted a few years prior, but the client wanted to update the findings and take the research to the…
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Choosing the Best Messaging Strategy
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
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Illuminator Shopper Panel Guides Category Strategies
overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
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Identifying Consumers’ Unmet Needs to Fuel Product Innovation
overview A multi-national home care goods company came to C+R seeking a deeper understanding of the role their air care product played in the marketplace and consumers’ homes and lives. The company wanted to know which product features were most important to consumers and how the product was used and perceived; they hoped this research…
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Keeping the Frozen Food Momentum Going After COVID-19
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
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Increasing Share By Understanding the Omni-channel Path-to-Purchase
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
