Driving Kid Retail Strategy with Shopper Segmentation

Driving Kid Retail Strategy with Shopper Segmentation

overview The children’s retail space presents unique and complicated challenges. Chief among them — the complex and ever-changing relationship between consumer (child) and shopper (parent/adult). A major children’s apparel retailer was losing consumers as they aged. To help the brand retain consumers and win new ones, consumer insights were needed to help guide new strategies…

Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens

Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens

overview A consumer-packaged goods company was interested in better understanding home fragrance opportunities to support their brand’s growth. The team wanted fresh thinking to uncover growth opportunities with a lens on the multicultural consumer.  OUR APPROACH Immersion, Interviews, Workshops, and…Speed Dating? C+R’s Culturebeat team conducted a multi-phase research study that started with immersion and culminated with…

Vodka Category Segmentation to Drive Communication and Momentum

Vodka Category Segmentation to Drive Communication and Momentum

overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…