Driving Kid Retail Strategy with Shopper Segmentation

Driving Kid Retail Strategy with Shopper Segmentation

overview The children’s retail space presents unique and complicated challenges. Chief among them — the complex and ever-changing relationship between consumer (child) and shopper (parent/adult). A major children’s apparel retailer was losing consumers as they aged. To help the brand retain consumers and win new ones, consumer insights were needed to help guide new strategies…

Vodka Category Segmentation to Drive Communication and Momentum

Vodka Category Segmentation to Drive Communication and Momentum

overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase (– online qualitative HL: https://www.crresearch.com/methods) study followed by a large-scale quantitative segmentation study to…