Segmentation

Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens

overview A consumer-packaged goods company was interested in better understanding home fragrance opportunities to support their brand’s growth. The team wanted fresh thinking to uncover growth opportunities with a lens on the multicultural consumer. OUR APPROACH Immersion, Interviews, Workshops, and…Speed Dating? C+R’s Culturebeat team conducted a multi-phase research study that started with immersion and culminated with…

Read More Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens
Reinventing the A&U to Understand the Demand Landscape for Pork

overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…

Read More Reinventing the A&U to Understand the Demand Landscape for Pork
Vodka Category Segmentation to Drive Communication and Momentum

overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…

Read More Vodka Category Segmentation to Drive Communication and Momentum
SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market Research
March 19, 2021July 9, 2024

Read More SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market Research
A Timely Conversation about Segmentation Research

This event has ended. Please complete the form to view the recording About This Webinar Video Recording Now Available! Segmentation research has a long history of being considered the “pinnacle” of marketing research for its ability to deliver strategic insights that can shape and fuel a brand’s future. Oftentimes, it requires a substantial amount of…

Read More A Timely Conversation about Segmentation Research
A Primer to Understanding Segmentation Research

About This Ebook Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies. From the simple to the complex, segmentation research is important when you need to focus on targeting, messaging, and innovation strategies. This ebook provides the nuts and bolts of segmentation research —…

Read More A Primer to Understanding Segmentation Research
Four Keys to a Great Segmentation
September 1, 2020July 25, 2024

Read More Four Keys to a Great Segmentation
Smarter Segmentation Research – The Time is Now!
April 3, 2018May 16, 2024

Read More Smarter Segmentation Research – The Time is Now!
Clean Label Initiatives: Vigilant Consumers Approach to Clean Labels
September 26, 2016December 3, 2024

Read More Clean Label Initiatives: Vigilant Consumers Approach to Clean Labels
The New Independents: Marketing to the Single Adult
November 20, 2015January 4, 2024

Read More The New Independents: Marketing to the Single Adult

Segmentation

Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens

Reinventing the A&U to Understand the Demand Landscape for Pork

Vodka Category Segmentation to Drive Communication and Momentum

SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market Research

A Timely Conversation about Segmentation Research

A Primer to Understanding Segmentation Research

Four Keys to a Great Segmentation

Smarter Segmentation Research – The Time is Now!

Clean Label Initiatives: Vigilant Consumers Approach to Clean Labels

The New Independents: Marketing to the Single Adult

Take the Next Step

let's discuss your
business goals

Thanks for your interest in C+R Research. Unfortunately, we do not take requests to participate in our research projects.

Thank you for participating in a survey, and we are very sorry to hear that you are having an issue. We partner with many different online sample providers who are responsible for managing our surveys. Please provide us with more details (below) so we can help resolve your issue.

You can find all current job openings and application guidelines on our website’s Careers page. If you're interested in any of the positions, please submit your resume to the email address provided on our site.

We are a full-service insights agency, providing custom research.

We are not a sample provider and do not handle recruiting-only projects.

Here are a few companies we’d like to suggest:
Fieldwork
ROI Rocket
OP4G
Dynata
Prodege

If you’re looking for full-service capabilities, please select "Discuss a custom research project" in the dropdown above, and let us know more about your research needs.

Take the Next Step

let's discuss your business goals

Thanks for your interest in C+R Research. Unfortunately, we do not take requests to participate in our research projects.

Thank you for participating in a survey, and we are very sorry to hear that you are having an issue. We partner with many different online sample providers who are responsible for managing our surveys. Please provide us with more details (below) so we can help resolve your issue.

You can find all current job openings and application guidelines on our website’s Careers page. If you're interested in any of the positions, please submit your resume to the email address provided on our site.

We are a full-service insights agency, providing custom research.

We are not a sample provider and do not handle recruiting-only projects.

Here are a few companies we’d like to suggest: FieldworkROI RocketOP4GDynataProdege

If you’re looking for full-service capabilities, please select "Discuss a custom research project" in the dropdown above, and let us know more about your research needs.

Search this site

let's discuss your
business goals

Here are a few companies we’d like to suggest:
Fieldwork
ROI Rocket
OP4G
Dynata
Prodege