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From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers
overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…
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Redefining Home Textile Strategy Through Segmentation and Behavioral Insights
overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….
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Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company
overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…
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Supercharge Your Segmentation Research with AI Personas
AI Solutions, Artificial Intelligence (AI), Segmentation
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AI Personas: Helping Brands Make Smarter, Faster Decisions with Segmentation
AI Solutions, Artificial Intelligence (AI), Segmentation, Shopper
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Unveiling the Needs and Emotions of Prospective Online University Students
overview The world of higher education has continually evolved to meet the changing needs of people. In particular, the continuous advancement in technology, coupled with increasing acceptance and demand for flexible education, has driven the growth and development of online universities over the past few decades. Our client, an online university, provides a flexible, accessible…
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Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog
overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…
