Jorge Martínez-Bonilla

Senior Vice President, CultureBeat

meet Jorge

For more than 20 years, Jorge Martínez-Bonilla has been providing research and consulting in the U.S. and Latin America. Here at C+R Research, he leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes.

As a life-long language learner, Jorge’s early involvement in cultural exchange programs instilled a sense of deep curiosity that helped him develop a keen sense of cultural awareness and empathy. Beyond his work with the general population, Jorge specializes in multicultural consumer research. He has led research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers. 

Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development and innovation, consumer segmentation, brand positioning, advertising, and communications development.  

Jorge earned his MBA from Michigan State University’s Broad School of Business and holds a B.S. in business and economics. 

browse Jorge’s
thought leadership

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The Death of Hugo Chavez and Its Effect on the Venezuelan Population in the US

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Reaching Hispanics in a Digital Age

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Hispanics and The Holidays

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How Brand Affiliation Can Influence Shoppers

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Understand Your Brand's Multicultural Audience

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Marketing to Hispanics: English? Si por favor. Espanol? That too.

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Top Takeaways from Multicultural Retail 360

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If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

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Because Culture and Tradition Matter: Dia de los Santos Reyes

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MLK and His Legacy: Lessons for Marketers and Market Researchers

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A Lesson for Brands in Empathy Building

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Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

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Marketers Should Celebrate Hispanic Heritage Year-Round

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Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

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Census Citizenship Question: Bad For Marketing Research?

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CultureBeat PULSE: April 2020 | Issue 4

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Consumer Connections Live Panel #4: The Multicultural Consumer

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Consumer Connections Live Panel #4 – Five Key Takeaways

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CultureBeat PULSE: July 2020 | Issue 5

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Consumer Connection Series: Connecting with Hispanic Consumers to Amplify Their Voices

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A YouthBeat Spotlight: Starring Hispanic Teens

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Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices – Key Takeaways

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The Timelessness of Dr. Martin Luther King Jr.’s Dreams and Message

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TMRE

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Multicultural and Hispanic Marketing: A Marathon Not a Sprint

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Enhance your Multicultural Journey with C+R’s Cultural Discovery Series

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Annual Meat Conference

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