Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals

Helping a Nonprofit Improve Mental Health Resources for Animal Care Professionals

overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…

Keeping a Pulse on Customer Satisfaction During a Transitional Time & Beyond

Keeping a Pulse on Customer Satisfaction During a Transitional Time & Beyond

overview When a business telecommunications company acquired two larger competitors, the company needed a tool to monitor customer satisfaction throughout the process of the merger and onboarding services to one unified service provider. A continuous customer satisfaction tracking study helped the team monitor overall satisfaction and highlighted any potential areas of concern among current customers….

Understanding Customer Satisfaction among Commercial Decision-makers

Understanding Customer Satisfaction among Commercial Decision-makers

overview In 2012, our agency client reached out looking to conduct a customer satisfaction and brand equity tracking study for a commercial disaster clean-up company.  Our client was hoping to gain an understanding of decision-maker satisfaction levels of the disaster clean-up brand and drivers of satisfaction.  They further wanted to complete a deep dive into…

Exploring Learning and Education Needs Across International Markets

Exploring Learning and Education Needs Across International Markets

overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…

Meeting Farmers on Their Own Turf

Meeting Farmers on Their Own Turf

overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…

Leveraging Unique Techniques to Engage the Elusive B2B Target in an Ongoing Fashion

Leveraging Unique Techniques to Engage the Elusive B2B Target in an Ongoing Fashion

overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…

Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy

Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy

overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…

Transforming a Regional Utilities Company From Service Provider to Trusted Partner

Transforming a Regional Utilities Company From Service Provider to Trusted Partner

overview Companies who provide utilities—such as gas, electricity, and water—often face unique customer satisfaction challenges. Because they’re often the only choice for a given utility, these companies are commonly seen as little more than commodity service providers, limiting consumers’ expectations and, sometimes, lowering their trust. Our client, a major regional utilities company, wanted to transform…