INTRODUCTION The field of market research has been embracing new technology for years now, and if you looked at the news, you’d believe that no one is doing focus groups anymore. In some companies, focus groups have become taboo— consumer insights managers are not allowed to sign off on any research that mentions the ‘evil’…
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
this event has ended. please complete the form to view the recording. Unveil the New Era of Business Strategy: Leveraging ESG for Competitive Advantage Navigating through a rapidly evolving business landscape can seem daunting, especially with the increasing demand for sustainable, socially responsible, and good governance practices. But have you ever considered turning these challenges into unique…
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview When a business telecommunications company acquired two larger competitors, the company needed a tool to monitor customer satisfaction throughout the process of the merger and onboarding services to one unified service provider. A continuous customer satisfaction tracking study helped the team monitor overall satisfaction and highlighted any potential areas of concern among current customers….
overview In 2012, our agency client reached out looking to conduct a customer satisfaction and brand equity tracking study for a commercial disaster clean-up company. Our client was hoping to gain an understanding of decision-maker satisfaction levels of the disaster clean-up brand and drivers of satisfaction. They further wanted to complete a deep dive into…
overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…
overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…
