overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…
overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…
overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…
overview Companies who provide utilities—such as gas, electricity, and water—often face unique customer satisfaction challenges. Because they’re often the only choice for a given utility, these companies are commonly seen as little more than commodity service providers, limiting consumers’ expectations and, sometimes, lowering their trust. Our client, a major regional utilities company, wanted to transform…
This event has ended. Please complete the form to view the recording About This Webinar This Event Has Ended. Please Complete The Form To View The Recording. In this Emerge Smarter webinar, we spotlighted our B2B research practice. Watch now and hear a lively discussion with Alex Palermo, Vice President, and Audrey Tripp, Senior Research…
About This Ebook We know that B2B marketing presents its own unique challenges, and B2B research does as well. Reaching busy executives and business professionals is difficult in the best of times, but add in the fluctuating climate brought on by the COVID-era, and finding the right respondent who has the depth of knowledge on…
