Defining a Clear and Compelling Market Position for an Innovative Cardiac Ablation System
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…