A Consumer Researcher’s Guide to B2B Research
About This Webinar In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research….
Meeting the Unique Challenges of B2B Market Research
About This Ebook Learn how qual and quant research approaches can work within a B2B context. Our B2B research experts provide some great tips and best practices on conducting B2B research, specifically how it differs from B2C. Although B2B research may take some extra effort compared with B2C, the insights to be gained are more than…
