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Designing Smarter Segmentations: Choosing the Right Approach for Your Business
Turn your research investment into measurable business impact with Activation Workshops—facilitated working sessions that bridge the gap between insight and execution.
In this Emerge Smarter webinar, C+R’s Kat Figatner reveals how these collaborative sessions help cross-functional teams align on findings, prioritize opportunities, and build shared ownership of next steps.
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How a Global Dairy Cooperative Turned Cottage Cheese’s Comeback into a Strategic Advantage
overview Bringing Clarity to a Resurging Category A leading global dairy company was watching a familiar product experience something of a renaissance. Cottage cheese, long considered a legacy staple, was attracting new consumers and generating renewed category excitement. The cooperative recognized this as a pivotal moment: get ahead of the momentum with a deep, structured…
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AI Personas
Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest the time or money in new research. This is the promise and possibility of AI personas. Whether…
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Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights
this event has ended. please complete the form to view the recording. Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different…
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Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
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Generational spotlight
About This infographic From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how…
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The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…
