The Shopping Experience: Strategies to Influence Behavior at Shelf/Page

The Shopping Experience: Strategies to Influence Behavior at Shelf/Page

In today’s environment of uncertainty, now more than ever, it’s critical to deeply understand the shopping experience. Join us for a webinar that will feature C+R’s shopper insights experts, joined by our partner, Retail Aware. In this webinar: Join them to learn how you can develop strategies and tactics to help you win at shelf/on…

Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies

Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies

overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…

Helping a Retailer Organize Its Departments to Meet Shoppers’ Needs

Helping a Retailer Organize Its Departments to Meet Shoppers’ Needs

overview Our client, a leading retailer that serves the needs of rural shoppers, operates stores with a wide variety of departments. Given the diverse number of departments, there was a desire to learn more about how key departments should be organized based on shoppers’ main purchase decision criteria. Their goal was to use the results…

Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels

Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels

overview Our client, a state lottery corporation, sought to enhance their in-store shopper marketing strategies for future initiatives targeting prominent retail outlets, including convenience stores, gas stations, grocery stores, and liquor stores. Given their long-term partnership with C+R, they came to us to design a study to meet their objectives. With that in mind, C+R…