overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
introduction Shopping today, from groceries and gadgets to clothing and cars, has become more complex than ever as product options proliferate and channel options explode and evolve. Navigating this new omnichannel landscape can pose a real challenge for manufacturers and retailers alike. We can help. C+R’s ShopperEyes consultants are experts in bringing forth a win-win-win…
INTRODUCTION The COVID-19 pandemic has radically changed the way Americans shop. Shortages in popular and essential products like toilet paper, hand sanitizer, and canned food drove many to try new brands and stores. Lines and social distancing restrictions led some who generally visit multiple locations to opt for one-stop shopping. And the number of consumers…
INTRODUCTION In 2006, child advocacy groups began to call into question what was being done regarding advertising to children and what types of food products, in particular, were being advertised to them. Since then, large food production companies have followed self-regulatory guidelines for what types of products they will advertise to kids, and how to…
LIKE YOU, C+R RESEARCH HAS BEEN MONITORING DEVELOPMENTS IN THE ONLINE AND BRICK-AND-MORTAR GROCERY SPACE. Daily headlines announcing a seismic shift in the industry drive home the urgency of understanding omnishoppers and managing touchpoints that will drive their decision-making now and in the future. Retailers and manufacturers must stay ahead of the online adoption curve…
April 25, 2024 | 12:00 pm CT For our next Emerge Smarter webinar, join our shopper insights expert, Kathleen Blum as she unveils C+R Research’s new proprietary Shopper Segmentation. Gain valuable insights into shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. In this webinar:
