From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…

Redefining Home Textile Strategy Through Segmentation and Behavioral Insights

Redefining Home Textile Strategy Through Segmentation and Behavioral Insights

overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….

Identifying Ways to Increase Website Engagement via Exploratory UX Research

Identifying Ways to Increase Website Engagement via Exploratory UX Research

overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…