The Shopping Experience: Strategies to Influence Behavior at Shelf/Page
this event has ended. please complete the form to view the recording. In today’s environment of uncertainty, now more than ever, it’s critical to deeply understand the shopping experience. Join us for a webinar that will feature C+R’s shopper insights experts, joined by our partner, Retail Aware. In this webinar: Join them to learn how you can…
Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
Helping a Retailer Organize Its Departments to Meet Shoppers’ Needs
overview Our client, a leading retailer that serves the needs of rural shoppers, operates stores with a wide variety of departments. Given the diverse number of departments, there was a desire to learn more about how key departments should be organized based on shoppers’ main purchase decision criteria. Their goal was to use the results…
Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels
overview Our client, a state lottery corporation, sought to enhance their in-store shopper marketing strategies for future initiatives targeting prominent retail outlets, including convenience stores, gas stations, grocery stores, and liquor stores. Given their long-term partnership with C+R, they came to us to design a study to meet their objectives. With that in mind, C+R…
The Supermarket Shift: How Shoppers are Adapting to New Grocery TrendsÂ
this event has ended. please complete the form to view the recording. During this webinar, Kathleen Blum, VP of ShopperEyes, and Darren Breese, VP of Online Qualitative Research, discussed the ways in which shoppers are navigating changes brought about by COVID, supply chain shortages, inflation, and economic uncertainty that are impacting their typical grocery shopping experiences. You’ll…
