Finding the Perfect Brand Story with Qualitative Concept Testing
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
Is Your Business Recession-Proof? Learn From Some That Are!Â
About This Webinar Is it true that some industries are recession-proof? The hard facts are that a recession impacts everyone in some way, but some businesses navigate these waters better than others and are perceived as recession-proof. Since there is debate as to whether we are already in a recession or entering one, this webinar…
Mapping the Shopper Journey to Optimize Merchandising Strategies
overview Looking to innovate, a major food manufacturer needed to identify unmet needs and associated opportunities in the frozen snacks and appetizers category. They looked to C+R for help. OUR APPROACH A Mixed Methods Approach C+R used a combination of online qualitative and quantitative methods to explore the client’s research questions and pinpoint key findings….
eComm Path to Purchase Research: Case Study for a Pet Food Manufacturer
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
Category Shopper Insights Drive Retailer Conversion
overview Based on our category and shopper expertise, as well as a long history of partnership, a beverage client came to C+R with a research request related to one of their key retail partners. Research had been conducted a few years prior, but the client wanted to update the findings and take the research to the…
Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience
overview Grocery shopping, specifically in the meat department, presents a range of challenges for brick-and-mortar shoppers today. A consumer packaged goods company was looking for innovative ways to harness consumer input and improve the retail experience. In particular, the company wanted to work with consumers to improve the meat department retail experience. But they weren’t…
Challenging Market Leader in the Food Storage Category Identifying Opportunities in Food Storage
overview A CPG brand was eager to better understand plastic food storage bag usage in hopes of challenging the market leader at the shelf and in the home. The brand was particularly interested in learning about increased usage associated with the coronavirus pandemic and whether pandemic behaviors were likely to extend beyond the life of…
