Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels

Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels

overview Our client, a state lottery corporation, sought to enhance their in-store shopper marketing strategies for future initiatives targeting prominent retail outlets, including convenience stores, gas stations, grocery stores, and liquor stores. Given their long-term partnership with C+R, they came to us to design a study to meet their objectives. With that in mind, C+R…

The Supermarket Shift: How Shoppers are Adapting to New Grocery Trends 

The Supermarket Shift: How Shoppers are Adapting to New Grocery Trends 

this event has ended. please complete the form to view the recording. During this webinar, Kathleen Blum, VP of ShopperEyes, and Darren Breese, VP of Online Qualitative Research, discussed the ways in which shoppers are navigating changes brought about by COVID, supply chain shortages, inflation, and economic uncertainty that are impacting their typical grocery shopping experiences. You’ll…

Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers

Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers

overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…