Shopper

About This Webinar Several years ago, food manufacturers received enormous pressure from activist groups to reduce or stop advertising indulgent foods to children. While some companies switched to advertise “better for you” food products to children, others began to only target their advertising to the parents. So we went on an exploratory quest to understand…

About This Webinar In a world of mobile devices, online experiences and social media, the consumer/shopper path to purchase has evolved dramatically since Procter and Gamble and A.G. Lafley’s “First (at shelf) and Second (product experience) Moments of Truth.” In fact, Google has since coined the term “Zero Moment of Truth” that refers to all…