Finding the Perfect Brand Story with Qualitative Concept Testing
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
Is Your Business Recession-Proof? Learn From Some That Are!
About This Webinar Is it true that some industries are recession-proof? The hard facts are that a recession impacts everyone in some way, but some businesses navigate these waters better than others and are perceived as recession-proof. Since there is debate as to whether we are already in a recession or entering one, this webinar…
Understanding the Shopping Journey for Elective Procedures
overview As researchers, we often work with clients to help them better understand their shopper journey. When speaking of Shopper Journey work, most people immediately think of items purchased at retailers and the CPG industry. However, the shopper journey is important across all types of products and services, including the healthcare industry. While surgical procedures…
Shopper Research
shopper navigating anomnichannellandscape From groceries and gadgets to clothing and cars, shopping is more complex than ever before. As product options continue to proliferate and channels continue to evolve, navigating this omnichannel landscape can be challenging for manufacturers and retailers alike. Our ShopperEyes consultants can help you keep pace with shoppers’ ever-changing journeys. the triple…
Mapping the Shopper Journey to Optimize Merchandising Strategies
overview Looking to innovate, a major food manufacturer needed to identify unmet needs and associated opportunities in the frozen snacks and appetizers category. They looked to C+R for help. OUR APPROACH A Mixed Methods Approach C+R used a combination of online qualitative and quantitative methods to explore the client’s research questions and pinpoint key findings….
eComm Path to Purchase Research: Case Study for a Pet Food Manufacturer
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
Category Shopper Insights Drive Retailer Conversion
overview Based on our category and shopper expertise, as well as a long history of partnership, a beverage client came to C+R with a research request related to one of their key retail partners. Research had been conducted a few years prior, but the client wanted to update the findings and take the research to the…
