Millions of Singles. Billions of Dollars. The Rise of the New Independents.
About This Ebook What do you think of when you hear the word “singles?” There seems to be a marketing blind spot—that is—the rise of the single adult majority. The eBook is an exploration of an often overlooked cohort for developing more relevant marketing strategies.
Millions of Singles. Billions of Dollars. The Rise of the New Independents.
About This EBOOK For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment. Brands are missing out on an estimated $567 billion in singles’ spending power by not using marketing materials to build a relationship with the single adult. C+R Research has…
Introducing YouthBeat® Global: A Glimpse into the Lives of Gen Z from a Global Perspective
About This Webinar YouthBeat® has gone Global! As an extension of YouthBeat®, we are casting our net wide and now tapping into the hearts and minds of families across the globe. YouthBeat® Global is a holistic study of ten different facets of young people’s lives, conducted among parents, from six countries (Australia, China, India, Mexico,…
YouthBeat YearBook 2016: An Inside Look
About This Webinar The Yearbook is the annual capstone publication of our YouthBeat subscription service, and the 2016 edition was released on April 1 (no fooling!). Mary McIlrath, Ph.D., head of C+R’s Youth + Family practice, presents a sneak peek at what subscribers receive between its pages:
