Uncovering a Marketing Blindspot: The Rise of the Single Adult Majority
About This Webinar In September 2014, the U.S. Census reported that for the FIRST time in U.S. history, single adults outnumber their married counterparts. This trend is here to stay, but a question dawned on us – if over 50% of the population is single, then why does it seem like the majority of marketing…
Groundbreaking New Community of Millennials
About This Webinar Find out about a new innovative research community of Millennial consumers. C+R Research has partnered with The Agency, an integrated strategic communication firm within the University of Florida’s College of Journalism and Communications, to create a unique research community targeting 18-34 year olds. This mobile first community was developed by Millennials for…
Keys to Winning with Emerging Consumer Targets
About This Webinar As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:
Mythbusting: Digital Assumptions About Kids and Families that are just Plain Wrong
About This Webinar The digital space is constantly changing the way today’s kids play, learn and grow. And while it’s a mistake to make light of the important opportunities that digital experiences create-for kids and for brands-it’s critical to check our assumptions with information and insights that come from kids and families themselves. Our youth…
Find the Future: Taking Stock in Today’s Youth Trends
About This Webinar Whether you’re goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are “au currant,” it’s critical for youth marketers, researchers and content creators to go beyond their knowledge of the “now” when it comes to youth culture. In YouthBeat’s Trendspotters, we identify four emerging ideas, experiences…
Navigating the Murky Waters of Boys, Girls and Gender Today
About This Webinar From boys demanding their right to blue Easy-Bake Ovens, to girls getting mixed messages about what women’s work looks like in the real world, gender issues have become more mystifying than ever. For marketers, innovators, program developers and content creators, gender complexity can muddy the waters, making the best strategic choices related…
