About This EBOOK For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment. Brands are missing out on an estimated $567 billion in singles’ spending power by not using marketing materials to build a relationship with the single adult. C+R Research has…
About This Webinar YouthBeat® has gone Global! As an extension of YouthBeat®, we are casting our net wide and now tapping into the hearts and minds of families across the globe. YouthBeat® Global is a holistic study of ten different facets of young people’s lives, conducted among parents, from six countries (Australia, China, India, Mexico,…
About This Webinar The Yearbook is the annual capstone publication of our YouthBeat subscription service, and the 2016 edition was released on April 1 (no fooling!). Mary McIlrath, Ph.D., head of C+R’s Youth + Family practice, presents a sneak peek at what subscribers receive between its pages:
About This Webinar In September 2014, the U.S. Census reported that for the FIRST time in U.S. history, single adults outnumber their married counterparts. This trend is here to stay, but a question dawned on us – if over 50% of the population is single, then why does it seem like the majority of marketing…
About This Webinar Find out about a new innovative research community of Millennial consumers. C+R Research has partnered with The Agency, an integrated strategic communication firm within the University of Florida’s College of Journalism and Communications, to create a unique research community targeting 18-34 year olds. This mobile first community was developed by Millennials for…
