About This Webinar The Yearbook is the annual capstone publication of our YouthBeat subscription service, and the 2016 edition was released on April 1 (no fooling!). Mary McIlrath, Ph.D., head of C+R’s Youth + Family practice, presents a sneak peek at what subscribers receive between its pages:
About This Webinar In September 2014, the U.S. Census reported that for the FIRST time in U.S. history, single adults outnumber their married counterparts. This trend is here to stay, but a question dawned on us – if over 50% of the population is single, then why does it seem like the majority of marketing…
About This Webinar Find out about a new innovative research community of Millennial consumers. C+R Research has partnered with The Agency, an integrated strategic communication firm within the University of Florida’s College of Journalism and Communications, to create a unique research community targeting 18-34 year olds. This mobile first community was developed by Millennials for…
About This Webinar As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:
About This Webinar The digital space is constantly changing the way today’s kids play, learn and grow. And while it’s a mistake to make light of the important opportunities that digital experiences create-for kids and for brands-it’s critical to check our assumptions with information and insights that come from kids and families themselves. Our youth…
About This Webinar Whether you’re goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are “au currant,” it’s critical for youth marketers, researchers and content creators to go beyond their knowledge of the “now” when it comes to youth culture. In YouthBeat’s Trendspotters, we identify four emerging ideas, experiences…
