Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help

Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help

overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth.  This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…

A Community Lives on Three Years Later – Evolving Every Step of the Way

A Community Lives on Three Years Later – Evolving Every Step of the Way

overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…

Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye

Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye

About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world.  While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…

Encouraging Teens to Start Saving

Encouraging Teens to Start Saving

overview C+R assisted a nonprofit organization in researching the savings attitudes and behaviors of teens over an eight-month period. The teens had recently completed a program sponsored by the nonprofit, and the organization was interested in understanding what effects the program had on teens’ willingness to save some of the money earned via summer jobs….

Generational spotlight

Generational spotlight

About This infographic From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how…

The Rise of Multigenerational Households and What it Means for Marketers 

The Rise of Multigenerational Households and What it Means for Marketers 

About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…

Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants

Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants

overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…

Exploring Learning and Education Needs Across International Markets

Exploring Learning and Education Needs Across International Markets

overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…

Winning with Millennial Moms for Children’s Apparel

Winning with Millennial Moms for Children’s Apparel

overview Moms with young children are currently members of several generational cohorts, and each cohort has different needs and preferences when it comes to shopping for their children. Of these cohorts, Millennial moms often have the most divergent desires. Given the current competitive landscape across both brick and mortar and online retailers, brands must continually…