Driving Kid Retail Strategy with Shopper Segmentation

Driving Kid Retail Strategy with Shopper Segmentation

overview The children’s retail space presents unique and complicated challenges. Chief among them — the complex and ever-changing relationship between consumer (child) and shopper (parent/adult). A major children’s apparel retailer was losing consumers as they aged. To help the brand retain consumers and win new ones, consumer insights were needed to help guide new strategies…

The Lunch Menu: How to Manage Operational Needs with Student Preferences

The Lunch Menu: How to Manage Operational Needs with Student Preferences

overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…

Incorporating Play Labs Using a Toy Convention to Test Educational Prototypes

Incorporating Play Labs Using a Toy Convention to Test Educational Prototypes

overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…