Identifying Drivers of Interest for STEM and Science Careers Among Teens

Identifying Drivers of Interest for STEM and Science Careers Among Teens

overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…

Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants

Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants

overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…

Exploring Learning and Education Needs Across International Markets

Exploring Learning and Education Needs Across International Markets

overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…

Winning with Millennial Moms for Children’s Apparel

Winning with Millennial Moms for Children’s Apparel

overview Moms with young children are currently members of several generational cohorts, and each cohort has different needs and preferences when it comes to shopping for their children. Of these cohorts, Millennial moms often have the most divergent desires. Given the current competitive landscape across both brick and mortar and online retailers, brands must continually…

Driving Kid Retail Strategy with Shopper Segmentation

Driving Kid Retail Strategy with Shopper Segmentation

overview The children’s retail space presents unique and complicated challenges. Chief among them — the complex and ever-changing relationship between consumer (child) and shopper (parent/adult). A major children’s apparel retailer was losing consumers as they aged. To help the brand retain consumers and win new ones, consumer insights were needed to help guide new strategies…

The Lunch Menu: How to Manage Operational Needs with Student Preferences

The Lunch Menu: How to Manage Operational Needs with Student Preferences

overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…