About This Webinar As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:
About This Webinar The digital space is constantly changing the way today’s kids play, learn and grow. And while it’s a mistake to make light of the important opportunities that digital experiences create-for kids and for brands-it’s critical to check our assumptions with information and insights that come from kids and families themselves. Our youth…
About This Webinar Whether you’re goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are “au currant,” it’s critical for youth marketers, researchers and content creators to go beyond their knowledge of the “now” when it comes to youth culture. In YouthBeat’s Trendspotters, we identify four emerging ideas, experiences…
About This Webinar From boys demanding their right to blue Easy-Bake Ovens, to girls getting mixed messages about what women’s work looks like in the real world, gender issues have become more mystifying than ever. For marketers, innovators, program developers and content creators, gender complexity can muddy the waters, making the best strategic choices related…
About This Webinar Kids articulate themselves in a simpler manner than adults and may have difficulty recognizing or expressing complex thoughts or feelings. This is why in-person interviews such as focus groups remain a popular and necessary part of any youth-focused research toolbox. They allow us to observe kids’ emotions and to provide our clients…
About This Webinar When it comes to understanding youth and technology, it can be difficult to get your story straight. Data related to these digital natives changes quickly, and it can also be misleading. In this webinar, Amy Henry will share fresh-from-the-field facts on preschoolers, kids, tweens, teens, parents and technology in order to help…
About This Webinar Today’s preschoolers have much in common with the cohorts that came before them, but there’s no denying that this generation of 2 to 5 year olds is experiencing the world differently than preschoolers of the past. To truly understand this market, it’s important to rely on real data that reveals the way…
About this Webinar Millennials are all the talk these days. They’ve been coined ‘Generation Me’ or the “Generation Innovation.” They’re referred to as tech savvy, optimistic, social, unpredictable, creative, entitled, multi-taskers, who have life-balance. Marketers understand that they need to connect with these consumers in different ways than previous generations, but how does that translate…
