This event has ended. Please complete the form to view the recording About This Webinar As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single…
This event has ended. Please complete the form to view the recording About This Webinar Several years ago, food manufacturers received enormous pressure from activist groups to reduce or stop advertising indulgent foods to children. While some companies switched to advertise “better for you” food products to children, others began to only target their advertising…
This event has ended. Please complete the form to view the recording About This Webinar The digital space is constantly changing the way today’s kids play, learn and grow. And while it’s a mistake to make light of the important opportunities that digital experiences create-for kids and for brands-it’s critical to check our assumptions with…
This event has ended. Please complete the form to view the recording About This Webinar Whether you’re goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are “au currant,” it’s critical for youth marketers, researchers and content creators to go beyond their knowledge of the “now” when it comes…
This event has ended. Please complete the form to view the recording About This Webinar If you’re concerned with connecting with today’s families or kids, tweens and teens, Millennial Moms are a unique subgroup of parents that matter. This youngest group of moms represents just one aspect of today’s overall motherhood mix, but they are…
This event has ended. Please complete the form to view the recording About This Webinar From boys demanding their right to blue Easy-Bake Ovens, to girls getting mixed messages about what women’s work looks like in the real world, gender issues have become more mystifying than ever. For marketers, innovators, program developers and content creators,…
