Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martínez-Bonilla, Senior Vice President
Ana Villodres, Senior Director

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

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Three Perspectives of Hispanic Retro-Acculturation (Part 1): Motherhood Inspires Re-acculturation

Three Perspectives of Hispanic Retro-Acculturation (Part 1): Motherhood Inspires Re-acculturation

Cynthia Nuñez Schaffer, Senior Analyst

What is Acculturation?

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We Live in an Ethnically Diverse World. Where Are You on Your Multicultural Journey?

We Live in an Ethnically Diverse World. Where Are You on Your Multicultural Journey?

Mimie Lund, Vice President

C+R’s multicultural research team, CultureBeat, believes that answering this question and many others sets the groundwork for cultura

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The Rise of DIY Beauty in the Multicultural Community

The Rise of DIY Beauty in the Multicultural Community

Ashleigh Williams, Senior Director

Baking, zoom parties, and Netflix binge-watching are the things we relied on during the pandemic as our behaviors shifted to adapt to a “new” normal.

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How a Multicultural Marketing Research Moderator Continues to Learn about Evolving Cultures

How a Multicultural Marketing Research Moderator Continues to Learn about Evolving Cultures

Ana Villodres, Senior Director

As a moderator, I feel fortunate to have the opportunity to talk to people from all walks of life and various backgrounds about different topics.

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Is It Time to Write the Eulogy for NFTs?

Is It Time to Write the Eulogy for NFTs?

Zoë Honeycutt, Qualitative Analytical Support Specialist and Mark Solotroff, Senior Director, Qualitative

The recent and ongoing major correction of the global financial markets, including crypto and crypto-based products, has ignited a debate about the future of non-fungible tokens (NFTs), those digit

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The Metaverse and What it Means for Shoppers

The Metaverse and What it Means for Shoppers

Kathleen Blum, Vice President

Many of us have heard of the metaverse, but very few of us know what it is, let alone all the other acronyms of AR, VR, MR, and XR that may be tossed into discussions about the metaverse.

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Shopper Insights: Private Label Gains During Inflation

Shopper Insights: Private Label Gains During Inflation

Kathleen Blum, Vice President

Take a look at your local grocery store shelf or gas station and it is clear that the US shopper is faced with inflation.

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