Emerge Smarter Blog

The Benefits of Using Communities and Panels for Product Testing

Brendan Sanok, Sr. Online Qualitative Analyst

While the pandemic shows signs of subsiding and in person research starts to return, online research still remains a promising method of conducting product testing.

Everyone is truly awesome

Derek Bertelsen, Sr. Project Manager (he/him/his)

Growing up as a gay kid in a small Midwestern town – being told what toys I should play with, or what I should wear, or how I should talk or walk – the message that I sometimes got was that I was w

LGBTQ+ rights are still facing serious threats – How can brands help?

Anna Rossi, Senior Analyst

Happy Pride Month! 

Juneteenth - A Time to Celebrate and an Opportunity to Educate

Angela Roberts, Vice President

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time.

Pride Month: An Opportunity for Corporations to Show Their True Colors

Brian Cancian, Qualitative Research Director

Every June, a seemingly relentless wave of rainbows makes its way through many facets of everyday life.

Buy Now, Pay Later Statistics and User Habits

Buy Now, Pay Later Statistics and User Habits

Gender Pronouns: Small words that make a big difference

Derek Bertelsen (he/him/his), Sr. Project Manager

In the summer of 2020, when our country was at a crossroads where the coronavirus pandemic intersected with the nation’s racial reckoning, I, like many, started educating myself in the experiences

C+R Makes Crain’s Best Places to Work in Chicago List at #10 Among Midsize Companies!

Margot Benish, Senior Director

As a marketing insights firm, we are no strangers to survey design and data analysis. Of course, this is what we do day in and day out for our clients.