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The Impact of Cultural Shifts/Trends on the Marketplace

The Impact of Cultural Shifts/Trends on the Marketplace

Hillary Stifler, Vice President

In grad school, I read a great book by

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B2B Research:  How Builders Seek to Create More Community as Technology Becomes More Isolating

B2B Research: How Builders Seek to Create More Community as Technology Becomes More Isolating

Alex Palermo, Vice President

We recently attended the Home Improvement Research Institute Summit (HIRI), where we learned about trends that are driving changes in the home improvement and construction industry.

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Is the ‘Organic’ Trend Wilting?

Is the ‘Organic’ Trend Wilting?

Zoe Honeycutt, Qualitative Project Coordinator

Organic has been a popular trend in the food and beverage space since the early 2000s when organically-raised fruits and vegetables first became widely available.

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Ways Amazon has Transformed the Retail Landscape

Ways Amazon has Transformed the Retail Landscape

Erika Hammer, Vice President

Over the years, Amazon has expanded its business to many different facets.

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The Rise of Impulse Shopping in the eCommerce World

The Rise of Impulse Shopping in the eCommerce World

Joanna Tai, Senior Research Analyst

It seems like everywhere you look, delivery trucks are dropping off boxes of recently purchased treasures. And, why wouldn’t that be the case - given that online shopping has never been easier?

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Value Channels:  The Other Opportunity

Value Channels: The Other Opportunity

Terrie Wendricks, Vice President

With the mass upheaval in retail, marketers are searching for any remaining growth opportunities.

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The Evolution of Data Security and Privacy at C+R Research

The Evolution of Data Security and Privacy at C+R Research

Patrick Panzenboeck, Chief Technology Officer

When it comes to data security and privacy, following the rules is a given, but having data security ingrained in your culture is something else.

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Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Ripped from the Headlines: “Big Data + Small Qual: Amazing Best Friends"

Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

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