Emerge Smarter Blog

Marvels of Stan Lee's Multicultural Universe

Shaili Bhatt, Senior Research Director

As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.

Not Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement Category

Alex Palermo, Senior Research Director
Hillary Stifler, Vice President

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out.

How to use Agile Methods with In-Person Qualitative Research

Darren Breese, Vice President

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

Smarter Segmentation Research – The Time is Now!

Paul Metz, Executive Vice President

It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Understanding the Idea of 'Recoding Culture'

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.