A Consumer Researcher’s Guide to B2B Research
In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.