In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.
In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.
Our B2B research experts provide some great tips and best practices on conducting B2B research, specifically how it differs from B2C. Although B2B research may take some extra effort compared with B2C, the insights to be gained are more than worth it. But you don’t have to go it alone! C+R is deeply committed to helping you meet the challenges of B2B research regardless of the industry, respondent segment, or methodology.
Two years after the Affordable Care Act (ACA) was officially rolled out in 2014, healthcare is as different as ever. Consumers are not only changing how they approach health insurance, they are also changing the way they approach "shopping" for healthcare
