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If you’re like us, when you think of businesses that have been impacted by COVID-19, your mind probably goes to restaurants, travel, and recreation. Maybe you think of the small business owners and retailers who had to shut their doors during countless lockdowns and various phased re-openings. What many of us overlook is the negative impact that COVID-19 has had on the financial stability of our healthcare system.
Over the past seven months, I’ve noticed an evolution in how my neighborhood mom and pop shops are conducting business. So, it wasn’t surprising to receive a note from my daughter’s school the other day indicating that student picture day would be conducted entirely online this year. The local photography studio made sure to let me know that this would be the first year that they would be doing away with the traditional paper order forms, that “many of us prefer.”
In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.
In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research? There are some unique challenges to consider that are outside of the norm of consumer research. If you feel that this type of research is outside of your comfort zone, you are not alone.
Our B2B research experts provide some great tips and best practices on conducting B2B research, specifically how it differs from B2C. Although B2B research may take some extra effort compared with B2C, the insights to be gained are more than worth it. But you don’t have to go it alone! C+R is deeply committed to helping you meet the challenges of B2B research regardless of the industry, respondent segment, or methodology.
Two years after the Affordable Care Act (ACA) was officially rolled out in 2014, healthcare is as different as ever. Consumers are not only changing how they approach health insurance, they are also changing the way they approach "shopping" for healthcare
