C+R welcomes Alex Palermo, Research Director! Alex hails from Philly where, in her career, she has focused mainly on strategic custom market research. Prior to joining C+R, she was an Associate Group Director for Beall Research in Chicago and before that a Senior Project Manager for National Analysts in Philadelphia.
Alex has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, and designed complex quantitative studies including conjoint exercises for clients in the transportation industry. After spending the first seven years of her career focusing on traditional quant research, she spent the past year managing qualitative studies and moderating in-depth interviews with consumers and business professionals. With C+R, Alex will mainly focus on serving our clients' B2B research needs by managing both qualitative and quantitative studies.
C+R looks forward to Alex contributing to the continued success of the company with her expertise in customer satisfaction, segmentation research, pricing research, product testing and message testing research.