Youth + Family Trends Update From YouthBeat

Filed Under: Youth & Family


Mary McIlrath

Senior Vice President, C+R Alum

If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the shopper and consumer needs of youth and family tomorrow and longer-term.

We’re in field every month with youth, asking questions that paint a holistic picture of what’s on their hearts, minds, screens, and plates—and much more. We talk to their parents quarterly on the same topics. We attend conferences like Toy Fair (New York and Chicago), the Consumer Electronics Show, and other industry events. Oftentimes we’re presenters at these events, too!

In the challenging times of COVID-19, what’s encouraging is the unending resilience of youth. Their culture marches forward. Generation Z and Gen Alpha are comfortable with virtual communication and adjust more easily than their parents to Zoom preschool class meetings and e-learning. 

Four key things we’re talking about today are:



Today more than ever, it’s important to keep an eye on youth culture to understand where it’s headed and how it will rise like a phoenix from the ashes of a pandemic to inspire older generations and create “new normals” in lifestyles and popular culture. YouthBeat® subscribers can find out more about the latest trends and the implications for marketers in our latest YouthBeat® Trendspotter. Click on the button below to access a sample prior edition of the Trendspotter.

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