It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?
More than a decade ago, we at C+R challenged ourselves with these questions, “How can C+R make a difference in the community? One of our more recent partnerships was formed in the summer of 2017 is with the Cristo-Rey Work Study Program.
This past year has brought women into the spotlight. Black/African American women are both in the forefront and the background with other brave women who have contributed to the revelation and discussions of the most sensitive topics, with the goal of pushing progress forward.
With the rise of social media, Me Too has transformed into #MeToo and has morphed into a sweeping media takeover that has reached 85 countries and counting. What does all of this mean for brands and marketers?