Market Research and The Rising Data Tide
A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.
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Clean Label Initiatives: What Do Consumers Actually Believe?
At C+R, we've made an effort to break through the echo chamber and research how consumers really feel about clean labels. What follows are some of the salient findings from our recent study.
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Best Practices to Ensure Decision Fatigue Doesn't Affect Survey Results
As we make decision after decision during the day, our ability to make quality decisions decreases. Without realizing it we are depleting our mental energy, a finite source.
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What does wearable technology mean for market research?
Thanks to a generous wife, I am now wearing a Pebble on one wrist and a Fitbit Force on the other.
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Does Marketing Research Live in an Echo Chamber? - Part 2
(If you haven't already, be sure to read part 1 to this blog post.)
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Does the Decline of Ownership Hinder Marketing Research?
The internet has been buzzing the past few days with the story (rumor?) that Bruce Willis intends to sue Apple for the right to leave his iTunes library to his daughters.
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