Emerge Smarter Blog

Online Communities and Panels: Keeping Heritage in All That's New

Emily Prozeller, Vice President

Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.

Market Research Online Communities + Longitudinal Learnings

Alex Knepler, Research Analyst, Communities and Panels

As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-aroun

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority

Not All Online Community Engagement Is Created Equal

Cailun Gangi, Online Community Research Analyst

Years of experience hosting online long-term communities helped us at C+R to develop a set of best practices that maximize the value clients receive.

Building the Most Productive Online Community

Bob Relihan, Senior Vice President

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.