On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic.
Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.
Alex Knepler, Research Analyst, Communities and Panels
As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-aroun