Industry Expertise

Market Research for the
Pharmaceutical Industry

Your Research Partner

Insights that Drive Therapeutic Innovation

Understanding consumer behaviors, patient experiences, and healthcare professional (HCP) decision-making is critical for success in this highly regulated industry. From drug discovery to commercialization, pharmaceutical companies greatly benefit from consumer and HCP feedback to ensure their disease awareness and marketing strategies are strong, differentiated, and motivating.

At C+R Research, we go beyond traditional healthcare research to deliver actionable, patient-centric insights that help pharmaceutical companies inspire and/or refine their strategies.

Pharmaceutical Industry

challenges we address

  • What is the patient’s journey in this disease state, and how can my organization create strategies/tactics to help the patient move down the funnel/take action regarding our product?
  • What are the drivers and barriers to our product/device, and how can we increase disease/product awareness?
  • What is the most meaningful and motivating positioning for our product, and how can we make it appeal to patients and/or HCPs in a meaningful way?
  • How can we better equip our referring providers to have meaningful and effective conversations with multicultural patients?
  • What are the culturally nuanced barriers and challenges for minority patient audiences, and what are the best ways to meet their needs?

Pharmeceutical Industry

solutions

How We Help

Our tailored research solutions provide a 360-degree perspective on the healthcare landscape to help you connect with the right audiences. We specialize in:

  • Patient Journey Mapping – Uncovering key touchpoints in diagnosis, treatment selection, and medication adherence
  • Healthcare Professional (HCP) Engagement – Understanding disease approach, prescribing and referral behaviors, product perception, and treatment decision-making
  • Market Opportunity – Identifying white spaces and unmet needs in the pharma industry
  • Multicultural & Inclusive Research – Ensuring diverse populations are represented in research insights
  • Messaging & Brand Positioning Research – Crafting compelling and engaging direct-to-patient or HCP communications

Multi-Audience Research Excellence

Pharmaceutical success depends on understanding and addressing the needs of multiple stakeholders, each with different priorities and decision-making criteria. Our research expertise spans all key audiences in the pharmaceutical ecosystem: patients, caregivers/support system, HCPs, allied healthcare professionals, key-opinion-leaders, and decision-makers

Our multi-modal approach allows us to triangulate insights from different audiences, providing a comprehensive view of market dynamics and opportunities. We employ both qualitative and quantitative methodologies, delivered through online, in-person, or hybrid approaches tailored to your specific research objectives.

Partner with the Experts

At C+R, we leverage our deep experience in consumer research and combine that with our expertise in the pharmaceutical space to deliver insights that support sound business decisions throughout the product lifecycle.

Why C+R Research?

  • Expertise in Therapeutic Areas – We’ve worked across diverse medical specialties, from cardiology and oncology to women’s health and gastrointestinal care.
  • Deep Insights – We apply behavioral science, ethnography, and agile methodologies to go beyond traditional research.
  • Industry Experience & Strategic Thinking – Our dedicated healthcare insights team brings decades of expertise in pharma and medtech research.

Proven Experience

featured pharmaceutical industry case studies

Understanding Chronic Pain Shoppers to Drive Retail…

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Breast Cancer Ad Testing with Hard-to-Reach Patients

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Optimizing SKUs and Pricing for a Nasal Spray Portfolio…

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Identifying Physicians’ Roles in Patients’ Pharmacy…

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Understanding How Consumers Shop for Immunity-Boosting…

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Industry Expertise

Custom market research solutions

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let’s discuss your upcoming project

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all! 

Unrivaled Data Quality

When you partner with C+R, you get a creatively and expertly designed custom study managed by a team of researchers that will never lose sight of your objectives and goals. We take data quality very seriously; with our best-in-class Sentinel procedures and processes, we ensure all our research uses the highest quality data.