overview A non-prescription pain relief brand wanted to explore potential product changes they could successfully make to save costs while still maintaining their status as a category leader. They proposed multiple features with various levels of change, seeking to discern the performance of each and their optimal combinations. C+R Research built a discrete choice exercise…
overview A manufacturer wanted to explore pricing options for a new line of nasal spray products. The insights team contacted C+R looking to identify the optimal price for various pack options to ensure competitive appeal and to deliver the desired profit while reinforcing the value of the brand. C+R designed price elasticity research to inform…
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview A CPG brand was eager to better understand plastic food storage bag usage in hopes of challenging the market leader at the shelf and in the home. The brand was particularly interested in learning about increased usage associated with the coronavirus pandemic and whether pandemic behaviors were likely to extend beyond the life of…
overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview A large ice cream manufacturer acquires a start-up artisanal sorbet company with limited distribution and very little brand awareness. In anticipation of the sorbet’s national launch, the company needs to establish a differentiated brand positioning. But where will the sorbet shine brightest – among fellow sorbets, premium ice cream brands, non-dairy desserts? And, who…
overview Marketplaces ebb and flow. What was popular with customers a year ago, may not apply today. Competition changes; perceptions alter; and technology influences needs and desires. Companies run the risk of becoming irrelevant if they don’t proactively stay in tune with customers’ lives and in-check with the competitive landscape. One of C+R’s clients, a…
